How a Promo Company Increased Client Referrals

Case Study

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Learn how a promotional products professional increased her client’s referral rates with Folding Cartons.

The Challenge

A promotional products company manages numerous business card orders annually for a local real estate company. This customer is always happy with their orders, but they have asked the promo company for ideas to help them do more. They want to purchase gifts for the home buyers to say thank you in the hopes of increasing their referral rate. The company was struggling to decide on the perfect gift for this application.

The Solution

The promo specialist called Stouse’s customer success team and asked for help in making suggestions. The rep was able to offer two viable options for gifting. The initial suggestion was a customized wine box for gifting wine. The realty company could add their branding, along with a personal message, thanking the homebuyer while welcoming them into their new home. The rep also mentioned that if the customer wanted to go another step further, they could order wine bottle labels with their branding as well. Stouse would be able to offer both custom-printed options.

The second suggestion was a cube box containing a “first year” holiday ornament. Similar to the wine box, the realty company could customize it with their own branding and a heart-warming message for their customers.

The Results

The promo company pitched both ideas to the realtors and they loved them! They wanted to start by ordering a trial run of each option. Stouse produced both folding carton jobs at low quantities in a timely manner. We blind shipped the orders directly to the end user. After a few months passed, the end user called to thank the promo company. The realtors had seen a 50% spike in their referral rates! They reordered a larger quantity of each carton one week later, resulting in a long-term repeat customer.

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